Business Tips

6 Fundamental Formulas That Will Create Binge-Worthy Content for Your Salon

By Alicia Soulier | 

Creating great content while trying to run a successful salon is no easy task. You only have a limited amount of time, how do you spend it? Are you re-posting from others? Are you creating original content for yourself? Ultimately the path that you choose, unfortunately, is going to be the outcome. The easiest path can result in poor content, poor results, and wasted time. Ask yourself why. Why are you writing the content in the first place? Why are you creating content? Why are you writing blogs? What is your end goal?

It’s best to create a clear path to see what you want to get out of your content. There are paths you can take when it comes to creating your own branded content:

– More traffic to your website

– Get new customers in your salon

– Add followers to your social pages

– Create new revenue streams through your online success

If you create original content, remember that the search engines will help you get more exposure. Google rewards high-quality sites, making it important to be original and create up-to-date content so that your rankings go up. Ultimately, this is something that can benefit your company and put more butts in those chairs. So let’s talk about those six fundamental formulas that will create great content for your salon.

1. Create original content. Just like before, we need to drive it in so we understand that original content is going to go way farther in the long run. Put in the work and watch those leads come through. For example, when you Google something and have always seen it ranked at the top, then all of a sudden it disappeared. This is a prime example of what happens when companies copy others. Hopefully, this is the last word and you create that original content drives the traffic that you deserve. Wherever you are, you have a voice. So use it. Take time to tell your salon story, whether it is celebrating your success, to the new products of the month, highlight yourself. The more authentic you can be, the more you’ll be set up for success. Remember nothing is worse than reading words that don’t mean anything so keep your consumers in mind when you’re creating content.

2. Create readable, and relatable content. Some days you probably have a lot to say, others you don’t have much to say at all. Make sure that your content is easily readable and does not run on and on. Most people don’t read until the very end, so don’t spend too much time writing a novel.

3. Try adding emoji’s, images, and videos. Make your platform fun to look at. Emojis allow a consumer to understand the emotion behind what you’re writing, so use them wisely and often. Try to test how active people are when you post a video, compared to text. This is going to allow you to see what your customers or your consumer behaviors are when it comes to your content roadmap.

4. Answer questions your community is asking. One of the best ways to start your contact roadmap is to think about your consumers and your community. What kinds of things are they asking right now? What kinds of things are they googling? How can you be the source? How do you be the resources that they need to answer those questions that they desire? By creating strong answers to questions that real-life consumers are needing, you are going to see a massive increase in engagement.

5. Actions speak louder than words. It’s so important to create actionable steps from the content you are creating. Take time to figure out where you want the consumers to go. Do you want them to buy a product? Do you want them to book a service? Do you want them to engage with you? Take the time to think about what actions you want from the content you’re creating. This is a great way to test if your content is working. You can measure if people click and buy, you can’t always predict who is seeing your messages.

6. Create messages that stick. Engagement is your best asset. When you create messages and images that people want to talk about or learn about it keeps people consistently plugged into you. You’ll be the first thing a consumer thinks of when it comes to a new tip to styling their hair, or what is the best product for them in that season. By creating high engagement, it keeps people coming back to you as a source of truth. In conclusion, remain yourself, be consistent, and generate engagement. Take your time and know that nothing happens overnight. Plan the days to create and make the best content you possibly can.

Alicia Soulier

Alicia Soulier is the founder and CEO of SalonScale Technology Inc. With over 16 years of experience in the beauty industry she has earned the titles of Contessa and Mirror Award winner and has proven herself as a well sought out hairstylist and educator.