BRANDING GUIDELINES

BRAND INGREDIENTS

BRAND COLORS

The SalonScale brand colors are based on a tetradic color scheme in which two pairs of complementary colors are used to bring flexibility and harmony to the palette. Both warm and cool color families are used to capture our educational and professional side as well as the inspiration and empowering sides.

We expanded upon our base brand colors to allow for greater flexibility when designing. These colors range from light pastels through to bright and highly saturated colors. The inspirational end of the palette is best used in larges spaced, such as backgrounds, graphical text, and large fill areas. The bolder colors are generally best used for call-outs, buttons, accents and icons. The brand color palette is meant to bridge marketing communications and product interface in order to enhance familiarity and visual recognition.

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Indicates Primary Color

▼ Indicates Base

PRIMARY COLORS

LAVENDER

Lavender is the core brand color of SalonScale. It’s the one color that holds most brand equity and which current users associate with the brand. Lavender represents the empowerment value of SalonScale.

MIDNIGHT

Midnight is the primary text color of SalonScale. To be used for both headlines and paragraph typestyles. Midnight represents the education value of SalonScale.

SECONDARY COLORS

JUST PEACHY

Just Peachy is one of our base colors that represents the freedom value of SalonScale.

SKYLIGHT

Skylight is one of our base colors that represents the transparency value of SalonScale.

LINEN

Linen is our of our base colors that represents the success value of SalonScale.

Download our Brand Color Guide to use/send when collaborating with print vendors

Brand Color Guide

SUCCESSFUL COLOR PAIRINGS

Here is a collection of suggested color pairings. These colors work well together and provide enough contrast for the reader. Here are some general rules to follow:

  • Most colors can be paired with Midnight.
  • All darker/vibrant colors can be paired with Linen or White.
  • All colors within the same color family can be used together provided there is enough contrast for intended use (i.e. lavender text on dark lavender background).
  • There are always exceptions to pairing colors when the intended use is appropriate (i.e. illustrations). If you are unsure, contact the Brand Help Desk for guidance.

UNSUCCESSFUL COLOR PAIRINGS

Here are color pairings to avoid when creating layouts. These colors don’t work well when text is applied on top of them. The goal of color pairings is legibility and contrast for the reader. Here are some general rules to follow:

  • Light colors layered with light to medium colors do not provide enough contrast.
  • If it’s hard to read bolded text when combining colors, don’t use it.
  • There are always exceptions to pairing colors when the intended use is appropriate (i.e. illustrations). If you are unsure, contact the Brand Help Desk for guidance.

SUCCESSFUL COLOR SCHEMES

Here are the color schemes that successfully work with the brand palette.

   1. Background color
   2. Text color
   3. Decorative color

Here are some general rules to follow:

  • Dark, medium, light color schemes are preferred for maximum readability.
  • Always use either Midnight, Linen, or White within your color scheme.
  • There are always exceptions to color schemes when the intended use is appropriate (i.e. illustrations). If you are unsure, contact the Brand Help Desk for guidance.

UNSUCCESSFUL COLOR SCHEMES

Here are the color schemes that do not successfully work with the brand palette.

   1. Background color
   2. Text color
   3. Decorative color

Here are some general rules to follow:

  • Light layered with light or medium colors do not provide enough contrast.
  • If it’s hard to read bolded text when combining colors, don’t use it.
  • There are always exceptions to pairing colors when the intended use is appropriate (i.e. illustrations). If you are unsure, contact the Brand Help Desk for guidance.

SUCCESSFUL COLOR USAGE

Here are a few examples of using our brand colors successfully for proper readability. Following the suggestions above allows for clear and legibile messaging.

UNSUCCESSFUL COLOR USAGE

Here are a few examples of using our brand colors unsuccessfully. When colors are used improperly it can create legibility issues and turn your audience away.

OUR SCALES

The SalonScale bluetooth scales were designed with our brand and users in mind. Using PMS to match our brand colors and a simplistic design that not only looks sleek, but allows the user to focus on the task at hand.

SCALE TOP - PANTONE 9382 C
SCALE TYPE - PANTONE 562 C

SCALE TOP - PANTONE 9242 C
SCALE TYPE - PANTONE 562 C

SCALE TOP - PANTONE 2767 C
SCALE TYPE - PANTONE 466 C

SCALE TOP - PANTONE BLACK 6 C
SCALE TYPE - PANTONE 466 C

SALONSCALE BRANDING GUIDELINES 2022