BRANDING GUIDELINES

BRAND FORMULA

CUSTOMER PERSONAS

A customer persona is a semi-fictional character of your ideal customer based on market research and data about your present consumers. Personas are developed to give you detailed insights on demographics, behavior patterns, motivations, and objectives. SalonScale caters to three main categories of customers: solopreneurs, multi-stylist salon owners and multi-location salon owners. Each is represented by the following customer personas.