Digital asset management or DAM refers to a collection of digital assets stored within a central location. These files are categorized and organized in a way that makes the most sense to the operations of your company or department.
All digital assets related to brand are stored within our ‘SalonScale Brand’ drive within the organizations google drive.
ORGANIZATION
All assets are to be stored on the ‘SalonScale Brand’ drive and within it’s designated folder (ie. logo files in ‘Logos’ folder). These folders are not to be renamed or moved.
MANAGEMENT & MAITENANCE
The Brand drive is to be managed only by Brand team members. Files will be reviewed quarterly and on an as-needed basis for file additions.
NAMING CONVENTIONS
All files are to follow our naming convention system: Project Title-Deliverable Type or Size-Version(DDMonthYYYY)
REQUESTING ADDITIONS OR CHANGES
Any requests for changes or file additions can be sent directly to the #brand-help-desk Slack channel.
