BRANDING GUIDELINES

BRAND INGREDIENTS

GRAPHIC ELEMENTS & PATTERNS

Graphic elements and patterns can be used within our brand to create visual interest. Similar to illustrations, it’s important to use organic shapes and stay within our brand guidelines.  They must never dominate the design or cloud the messaging, but rather play a supporting role. We aim for clarity and simplicity and avoid over-decoration that can be distracting. Here are some general rules to follow:

  • Stay within our brand color palette
  • Choose tones that act as a supporting role to the design + messaging
  • Choose sizing and placement that won't compete with the design + messaging
  • Don't stretch/skew elements or patterns
Graphic Elements Library

USING OUR MARK & TEXT AS GRAPHIC ELEMENTS

ABSTRACT MARK

Our abstract mark can be used as a repeated pattern or a stand-alone graphic element. Remember to stay within our brand colors.

TEXT

Text can be used as a repeated pattern or stand-alone graphical element. This should always stay in our header font, Oswald. It’s important to remember that graphical text should never out-shine additional messaging or content.

SUCCESSFUL USAGE OF GRAPHIC ELEMENTS

Here are a few examples of successfully using our mark and type as graphical elements.

   1. Successful usage of our mark
   2. Successful use of type

1. SUCCESSFUL USE OF OUR MARK

2. SUCCESSFUL USE OF TYPE

UNSUCCESSFUL USAGE OF GRAPHIC ELEMENTS

Here are a few examples of unsuccessfully using our mark and type as graphical elements.

   3. Unsuccessful use of our mark
   4. Unsuccessful use of type

3. UNSUCCESSFUL USE OF OUR MARK

3. UNSUCCESSFUL USE OF TYPE

SALONSCALE BRANDING GUIDELINES 2022