BRANDING GUIDELINES

BRAND INGREDIENTS

WHAT IS BRAND?

A brand is the complete set of associations and emotional connections held about a company by those who experience it. Branding is the consistent management of these emotional connections through the various touch points people have with a company.

WHY IS IT IMPORTANT?

While we cannot directly control the way others perceive SalonScale, we can influence our audience using our brand identity and creative assets. The more consistent we are in our communication approach, the better chance our audience has of developing the intended emotional connection to SalonScale. Brand Guidelines are a helpful tool in facilitating consistent communication when multiple people, products and channels are simultaneously speaking about a company.

ABOUT THESE GUIDELINES

The goal of this guide is to have everything related to the SalonScale brand in one accessible location for both our internal team and external partners to use as a resource when communicating about SalonScale.

  • Acts as a living document that evolves with our company
  • Provides parameters to work within to bring consistency across channels, people and products
  • Creates a sense of ease and autonomy when making design and communication decisions
  • Provides a clear sense of what IS and IS NOT brand aligned
  • Acts as an instruction manual or handbook on how to feel, look, sound and behave like SalonScale

SALONSCALE BRANDING GUIDELINES 2022