Where possible, effort should be made to frame the subject using leading lines. The subject should always be framed with adequate headroom and consideration should be given to body positioning and symmetry. Depending on the objective of the photo/video, symmetrical or asymmetrical framing may be opted for with the understanding that symmetrical framing typically produces a more staged look whereas asymmetry feels more natural. Using the rule of thirds is encouraged. When products are placed partially out of frame, make sure this appears to be a deliberate choice by offsetting a substantial enough portion of the object out of frame.
The camera angle can also support the story being told in the photo/video. Framing the subject at eye level is generally the most comfortable. Shooting the subject from below may make them look more important or dominant, and shooting them from above my make them look or seem inferior or less important. Similarly, the angle at which a product is shot is important to consider. For example, a top-down approach may be best for an app demonstration, whereas a side approach may be better for capturing shots of measuring or pouring or to reduce the glare from reflective scales. Effort should also be made to reduce distracting elements from the frame such as plants behind the subject’s head, unappealing clutter, flyaway strands of hair, makeup smudges, etc.