We are transparent in our communication. This means being honest and sometimes being bold and challenging the status quo to help push our industry forward (we are the good friend that will pull you aside and tell you when you have broccoli in your teeth… or when outdated pricing structures need to be reformed)We want you to succeed and we believe you can! We wholeheartedly believe that we can lead the movement towards fair pricing, profitability and positive relationships within the salon industry.
We exist to empower our community and make them believe in themselves. Use motivating and encouraging messaging to challenge doubts and fears and instill confidence.
When promoting our brand, tell the story and sell the lifestyle our audience wants. Focus on the positive outcomes and benefits our customers experience when using our products such as financial freedom, stability, and relief.
Education is a key ingredient in creating behavioral change. Our messaging aims to reduce the barriers to business literacy within the salon industry and make it easy for our customers to implement our products and systems.