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Full Time | Saskatoon, SK

DIGITAL MARKETING MANAGER

Areas of expertise include social media advertising strategy and execution, Google Adwords management, SEO management, network marketing/affiliate marketing knowledge, inbound marketing expertise and strong reporting capabilities.

About This Position

Digital Marketing Manager

Who Are We?

At SalonScale Technology Inc., we are changing the ways salons and suites operate to empower salons around the globe to reach financial sustainability. SalonScale is a hair color management software that tells salon owners and stylists the exact cost of hair color on every bowl in real-time. Helping them to weigh, track, charge, and order based on the product used.

 

The pandemic has drastically impacted the Salon industry. Adopting technology has become critical for salons to not only survive but thrive in the future. SalonScale has supported over 1500 salons across the globe to better manage their back bar – and we are just getting started. 

 

About the Marketing Team

We are a team that helps our great people dream big, see their potential and support their growth. We attract talent and ensure our core values drive what we do every day. We believe in finding jou in your day to day, including the workplace and your SalonScale squad will be your biggest cheerleaders along the way. 

What Your Day to Day Will Look Like

Reporting directly to the CEO, the Digital Marketing Manager works closely with the marketing and sales team to create and execute paid strategies. Areas of expertise include social media advertising strategy and execution, Google Adwords management, SEO management, network marketing/affiliate marketing knowledge, inbound marketing expertise and strong reporting capabilities. They will have ownership of the “marketing awareness funnel”, developing strategies and initiatives that make our content seen by more of our market and in a way that they are enticed to see more!

  • Pillar One: Internal Ad Strategy
    • Manage and Execute Social Media and Google Ad Campaigns
    • Manage SEO Strategies and Google Analytics
    • Create Quarterly Digital Marketing Strategies
    • Create and own marketing reports that allow leadership to see the success of marketing campaigns, and work with the CEO to place bets on future areas of growth
  • Pillar Two: Community Ad Strategy
    • Create and execute the vision of the SalonScale Educator program that works with community and affiliate to widen our network within the market
    • Budget, manage and execute supporting co-marketing and ad strategies of this pillar
    • Work with the content team to create supporting resources, assets and training required for the educator group
    • Create and own marketing reports that allow leadership to see the success of the program, the investments and provide suggestions for scale of program and subsequent next steps

What You Have (The "Paper Stuff")

  • 3-5 years’ previous experience in digital marketing/marketing management
  • A post-secondary diploma, degree or certificate in marketing or related field
  • Knowledge and experience in Google Analytics and HubSpot

What You Have (The "You Stuff")

  • Possesses a curious and entrepreneurial spirit to achieve great results
  • Communicates with honesty and kindness, and creates the space for others to do the same.
  • Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
  • Fosters connection by putting people first and building trusting relationships.
  • Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.

Bonus Points

  • Start-up experience
  • Salon or beauty-industry experience

This position is remote friendly, however the ideal candidate would be willing to work out of our office in Saskatoon, SK.

 

SalonScale is a proud female founded and led organization. As well as an equal opportunity employer. We are excited to meet with and hire the top talent out there. We appreciate your interest in working with us; however, only those applicants selected for interviews will be contacted.