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Business Tips

Community over Competition

By Michelle Fergusson | 

Raise your hand if you have compared yourself to others at work, on social media, or anywhere else! Whether it’s on Instagram or with friends, it’s so easy to think we are falling behind, that we are alone or that we are not good enough.

I’m going to start with, there is no one right way to find success. We are all on our own path to help us reach our goals. And second – everybody has a different definition of success too. So when you see the people that go online every single day and showcase themselves and where they are, does not mean that you are lesser than them. There is nothing wrong with doing that, but take it with a grain of salt, as their calling isn’t necessarily yours.

Don’t Compare Yourself to the Salon Across the Street.

It’s hard to break that mindset. But changing your mindset will change your life.

When you decide not to look at the salon down the block as your competition, you will feel less jealous about what may be happening there. The other salon also may not be a direct competitor to you either! But when you get preoccupied with what other people are doing, you become distracted. Problems begin when we are focused on others rather than ourselves and our own businesses.

Focus on building up yourself and your business. What is the niche you offer? What is the specialty at your salon? What experience do you want to provide your clients? Focusing on the things that make your salon, your salon is what will help you to find success.

We’re All in this Together

Additionally, the salon across the street may feel the same way you do. Make it a goal to see the people in your industry as “colleagues”. Why? Because they are the people who will understand exactly what you are going through. As a salon owner, you’re juggling so much. Other salon owners will understand that.

The people that you can learn from, are not the competition. This is something that I struggled with early on. I always felt like I needed to do everything, or at least be able to do everything. It’s great to be ambitious, but it’s exhausting to constantly be competing. It’s also exhausting to constantly watch other people compete with each other.

Find the people who are going to build you up, push you to be your best. Having a group of people, where you have common ground with others, feel supported but can reciprocate that to others. That is an amazing thing to find! Surrounding yourself with people who say “I believe in you! You’ve got this. I’m proud of you!”… suddenly those feelings of uncertainty are gone. Because you’re no longer consumed by focusing on others, rather being your best self.

Practice Gratitude

Express your gratitude to others. Be thankful for your team, your clients, your family and your friends. The people who support you no matter what. Remember to express your gratitude to them in person, through a call, a text. Even on social media. It’s important to show your gratitude as it helps to strengthen that community and build a healthy culture too.

Summary

Your business, your customers, your team, and most important yourself will be thankful for choosing to not be so focused on what everyone else is doing. Be focused on the things that build yourself and your business

It’s important to always remember to give energy to the things and the people that make you full.

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Michelle Fergusson

Michelle Fergusson is the Content Manager at SalonScale Technology Inc. With over 3 years of experience in the marketing field, she has worked with multiple tech companies and non for profits to help them grow their brand and optimize their profits.