CUSTOMER STORIES

JoAnne, with over 40 years of experience in the beauty industry, leads Urban Trend Salon Spa in Wisconsin. Managing a team of nine stylists while expanding wellness offerings, she sought a way to streamline operations and boost profitability.   Urban Trend values personalized client care and team well-being, regularly offering retreats and wellness incentives to its staff.

THE CHALLENGE

Urban Trend has always prioritized offering extra perks to its team, but managing these within the salon’s budget became increasingly difficult due to inflation. JoAnne, a numbers enthusiast, needed a solution to provide financial clarity while offsetting costs and creating new opportunities to reward her staff.

THE SOLUTION: SALONSCALE

After discovering SalonScale, JoAnne adopted the backbar management system to track product usage and gain real-time visibility into the costs of color services. This tool became instrumental in achieving financial clarity & employee wellness incentives.

SalonScale provided JoAnne with a clear understanding of product costs, allowing her to increase salon profitability by 7%. With the increased revenue, she introduced a wellness bonus program for her team. Stylists now receive an allocated amount based on their level to help offset costs for personal development and wellness solutions. These include books, professional classes, gym memberships, yoga, and even reiki sessions. This strategic reinvestment has fostered a positive work culture while motivating her team without straining the salon’s budget.

SEAMLESS STYLIST ADOPTION

JoAnne’s leadership and enthusiasm for innovation made adopting SalonScale easy for her team. Stylists quickly adapted to using the app in real-time while mixing color, resulting in accurate product tracking and reduced waste. Even new associates were excited to join a tech-forward salon that prioritizes both efficiency and team well-being.

CUSTOMER TRANSPARENCY

Clients initially had questions about the additional SalonScale charge, but JoAnne's transparent communication made all the difference. She explained the parts-and-labor pricing model, emphasizing that charges were based on each client’s actual product usage rather than an average. This approach built trust and loyalty by highlighting fairness and personalization in every service.

THE OUTCOME

❤️‍🩹 Enhanced Employee Benefits: JoAnne’s team now enjoys access to wellness programs and personal development resources funded through the additional revenue from SalonScale.

💸 Financial Growth: Profitability increased by 7%, empowering Urban Trend to reinvest in its team and plan for further business expansion, particularly in wellness services.

😀 Improved Client Transparency: Clients appreciate the fairness of the parts-and-labor pricing model, leading to higher satisfaction and retention.

CONCLUSION

SalonScale transformed the way JoAnne manages her business, providing clarity on product costs and empowering her to reinvest in her team. This shift not only drove financial and operational success but also strengthened trust and satisfaction among employees and clients alike. For Urban Trend, SalonScale is more than a tool—it’s a key part of their growth. As the salon continues to expand, SalonScale remains essential for fostering trust, ensuring client care, and building a sustainable future.