Brand Archetypes

BRAND FORMULA

BRAND ARCHETYPES

Brand Archetypes are universally recognizable and understood character types or roles that a brand can embody. They combine a brand’s symbology, messages, values, and behaviours into persona’s that are easily relatable to their target audiences. Salonscale embodies three brand archetypes: The Hero, The Magician, and The Creator.

MASTERY

THE HERO

On a mission to make the world a better place, the Hero is courageous, bold, and inspirational. The Hero acts to redeem society by overcoming great odds to successfully complete extraordinary acts of strength, courage and goodness.

INNOVATION

THE CREATOR

Imaginative, inventive, hardworking, and driven to build things of enduring meaning and value. The Creator notices and acts upon the need for innovation, invention and reinterpretation.

POWER

THE MAGICIAN

Wishes to create something special and make dreams a reality, the Magician is seen as visionary and spiritual. Known to be dynamic, influential, charismatic and clever, this archetype is able to view the world through many different lenses.

BRANDING GUIDELINES