BRANDING GUIDELINES

BRAND INGREDIENTS

BRAND COLORS

The SalonScale brand colors are based on a tetradic color scheme in which two pairs of complementary colors are used to bring flexibility and harmony to the palette. Both warm and cool color families are used to capture our educational and professional side as well as the inspiration and empowering sides.

We expanded upon our base brand colors to allow for greater flexibility when designing. These colors range from light pastels through to bright and highly saturated colors. The inspirational end of the palette is best used in larges spaced, such as backgrounds, graphical text, and large fill areas. The bolder colors are generally best used for call-outs, buttons, accents and icons. The brand color palette is meant to bridge marketing communications and product interface in order to enhance familiarity and visual recognition.

Indicates Primary Color

▼ Indicates Base

PRIMARY COLORS

LAVENDER

Lavender is the core brand color of SalonScale. It’s the one color that holds most brand equity and which current users associate with the brand. Lavender represents the empowerment value of SalonScale.

MIDNIGHT

Midnight is the primary text color of SalonScale. To be used for both headlines and paragraph typestyles. Midnight represents the education value of SalonScale.

SECONDARY COLORS

JUST PEACHY

Just Peachy is one of our base colors that represents the freedom value of SalonScale.

SKYLIGHT

Skylight is one of our base colors that represents the transparency value of SalonScale.

LINEN

Linen is our of our base colors that represents the success value of SalonScale.