BRANDING GUIDELINES

BRAND FORMULA

OUR STORY

THE PROBLEM

The salon industry has never separated their parts from labor, rather they have always charged a flat rate or percentage for the variable color cost. This means that the profit margin on color services has never been consistent or reliable and customers may be under or overcharged for the amount of product actually used in their services.

THE SOLUTION

In 2017, founder Alicia Soulier was facing the same problem many salon owners and stylists have today: “How do I control the hair color being free poured in my salon, make sure my costs are covered and reduce waste?” Alicia enlisted the help of co-founder Kim to create a digitized solution to this problem and SalonScale Technology was born.

With SalonScale, stylists and salon owners know the exact cost of color being used in their color services and are finally able to charge for them accordingly rather than simply estimating the cost. This means more transparency at the back bar and for customers on their bill.


SalonScale uses an app that connects to a bluetooth scale to measure the exact cost of hair color being used in salon services while it is being mixed. The information collected while mixing hair color is used to provide insights to help manage backbar expenses, color usage and inventory.

ALICIA SOULIER - CO-FOUNDER

KIM BADIUK - CO-FOUNDER