BRANDING GUIDELINES

BRAND FORMULA

BRAND VALUES

TRANSPARENCY

We aim to create a transparent and supportive community within the industry that opens the conversation on running a profitable salon – created by the industry, for the industry.

FREEDOM

We aim to provide a tool that allows stylists to focus on their passion without the extra worry of whether or not their products are being paid for, creating a consistent bottom line

EMPOWERMENT

We aim to provide tools to allow stylists to know and charge their worth within the service industry.

SUCCESS

We aim to provide a tool that allows salons across the globe to harness success within the service industry.

EDUCATION

We aim to provide education that empowers stylists to think beyond the industry norms and provide resources for success.