As a stylist, there are times when salon bookings can be slow. It can be disheartening! There are strategies you can implement to boost your salon bookings and turn things around. In this blog post, we will explore three effective tips to increase your salon bookings when times are tough. So, let’s dive in!
Promote Less Expensive Services:
Sometimes, clients may be hesitant to book an appointment due to budget constraints, especially during a recession. By promoting less expensive services, you can entice clients to come for less expensive services, more frequently.
Here’s how you can effectively market these services:
- Highlight Special Offers: Create enticing promotions for your lower-priced services. Consider offering discounts, loyalty rewards, or package deals. Promote these offers on your website, social media channels, and even in your salon. Encourage your existing clients to spread the word, and you’ll likely see an increase in bookings.
- Feature Micro Menus: Showcase your less expensive services prominently on your website and social media platforms. You can promote alternatives to the higher-end ticket services. Instead of a full highlight, you can promote partial highlights or lightening around the face to brighten the front. By making these services more visible, you can capture the attention of potential clients who are looking for affordable options.
Run a Promotion:
Running a limited-time promotion can be an excellent strategy to boost salon bookings and create a sense of urgency among potential clients. Here are some promotional ideas you can implement:
- First-Time Client Offers: Offer an exclusive discount or a complimentary service for first-time clients. This incentive can attract new customers who have been contemplating trying out your salon.
- Referral Program: Implement a referral program where clients receive incentives for referring new clients to your salon. This can be in the form of discounts, free services, or loyalty points. Word-of-mouth referrals are powerful, and by rewarding your clients, you encourage them to become brand advocates.
Ensure Your Pricing Is Set To Turn A Profit:
Pricing plays a crucial role in attracting clients and ensuring profitability for your salon. But when it comes to profit, you can’t just think about your top line revenues. You also have to consider how you manage your operational expenses in the business. Operational Expsense include utilities, staff commissions, credit card processing fees, marketing expenses, and backbar costs.
TIP! Use SalonScale: Use SalonScale to price your services for profit. Ensure you are charging for every drop of color, add-on, extension and accounting for any waste.
When things slow down, take it as an opportunity to reflect and and check in on your business operations. This could be a sign to review your pricing strategy.
Don’t let slow salon bookings discourage you! By implementing these three tips you can attract more clients and increase your salon bookings. Remember, consistency and creativity are key when it comes to marketing your salon. Stay proactive, listen to your clients’ feedback, and adapt your strategies as needed.