How Transparency Can Transform Your Business

Transparency is a value that is important in all aspects of business, and the salon industry is no exception. By being transparent with clients, salon owners and staff can build trust and foster a positive atmosphere. Transparency is the newest form of currency in building trust.

We cannot understate the value and benefits of creating and fostering a transparent culture in your salon. For example, by being open and upfront about pricing and services, clients can feel confident that they are getting a great service for a fair price. The Salon Industry thrives off color services, but products and expenses are on the rise with inflation. The best way to combat this? Having a transparent pricing model that is fair to your staff, your clients, and yourself.

Having transparency in your business operations will allow stylists to have a true understanding of the costs of doing business. Including the true cost of backbar products, and how services are priced, which is a win for you and your team!

Overall, a transparent salon fosters trust and confidence in the business, its products, and services. This leads to increased customer loyalty, higher demand through word of mouth, and a long-lasting positive reputation in the industry. Word will travel fast that your salon and staff are fair and trustworthy industry professionals.

A TRANSPARENT BACKBAR

We’ve said it before and we’ll say it again if you don’t know your numbers you don’t know your business.

It’s important to track your product costs and regularly review them to ensure that you are accurately accounting for all of the expenses in your salon. This will allow you to set realistic prices for your services, budget effectively, and stay profitable.

Even being $1 off on every color service can cause you major long-term cash flow and profitability problems. You’re probably thinking “Well It’s just a dollar here and there” but just a dollar can be $3 a day which adds up to $63 a month, $756 a year. Multiply this by 5 stylists in your salon and you could be losing tens of thousands every year! The scariest part? You could be undercharging by $10, $20, or even $30 at each appointment and you wouldn’t even know it. 

IMPLIMENTING A DIGITAL SOLUTION

SalonScale is here to help add transparency to your backbar with new technology.

The place in your salon where transparency is needed most importantly is your backbar. Backbars of salons have been a fee for all with stylists free pouring product and revenue going down the drain. The backbar can be the biggest leak within your business and with the entire industry facing razor-thin profit margins, there is no room for waste. So what’s the best way to be transparent at the backbar? A digital solution.

SalonScale offers an innovative solution that tracks every drop, product down to the cent. Simply weigh your products for each service and the app will provide you with the exact cost of the products used. This allows you to properly charge to ensure your product is paid for and you’re making a profit!

Founded by a former salon owner, we know that the past few years have thrown challenges at the industry. Inflation and the rising cost of living have made it challenging to keep your lights on and make a consistent profit. As an industry we cannot continue to operate the same way, we need solutions, digital and educational ones too. That’s why we created a free course to make it easy for salon owners to bring transparency into your business. We’ve broken it down how transparency brings the best in you, your business, your clients, and your team!

Running a salon means you’re wearing a ton of different hats with countless things to do on a daily basis. It can be a constant battle to stay up to date on all the new trends while juggling clients, stylists, and your books. Change can be difficult but it's time to improve the health and well-being of you and your business. The biggest piece of advice we can leave you with is that trust and transparency never go out of style.