Our typography consists of two font families Oswald and Open Sans. Our primary typeface is Oswald. Oswald is a sans serif font and most noticeable for it’s tall x-height and bold lettering. This font was chosen to represent the empowerment vaue of our brand and is best used for headlines that demand attention.

Open Sans is a clean and easy-to-read sans serif font. It acts as the main body font used for large blocks of text, but versatile enough to be used in headings or sub headings when needed.

These fonts should be always be readily available and should only be substituted in rare occurances. Please contact Brand Help Desk to provide reccomendations on suitable substitutions if needed.