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Emotional Pricing – The Silent Killer

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Raise your hand if you’re guilty of emotional pricing. ๐Ÿ™‹๐Ÿฝโ€โ™€๏ธ๐Ÿ™‹๐Ÿปโ€โ™€๏ธ๐Ÿ™‹๐Ÿพโ€โ™€๏ธ๐Ÿ™‹๐Ÿผโ€โ™€๏ธWe’ve all been there โ€“ that moment of do I undervalue my talent just to keep them โ€œhappyโ€, or do I risk losing them by sticking to my professional pricing? It’s a dilemma that many of us face, and it’s time we address it head-on.

Emotional Pricing

Emotional pricing is that moment when you’re swept up in the passion of your craft, envisioning the masterpiece you’re about to create, and suddenly the numbers become a blur. You quote a price that feels right in the moment, but when the reality check hits, it might not align with the effort, time, and resources you’ve invested.

A lot of stylists relate to emotional discounting when it comes to longtime friends or clients. It can stem from guilt/assumptions you make about what clients can or canโ€™t afford OR you may โ€œfeel badโ€ for charging your Aunt for a full foilโ€ฆthat she booked.

Behind The Chair

Consultations

They’re not just about understanding your client’s hair goals; they’re a crucial step in setting clear expectations for both parties. Take the time to discuss the details, assess the hair’s current condition, and set the price expectations. This not only ensures you’re on the same page but also helps you establish a fair and transparent pricing structure.

SalonScale takes the emotion out of the equation and replaces it with real-time data. No more relying on gut feelings or guesswork when it comes to pricing. You can now charge based on the amount of product you’ve used and the labor, not by emotions.

Transparent Pricing

Transparent pricing is about laying out your costs, expertise, and time clearly for both yourself and your clients. When clients know what to expect, they appreciate the transparency, and that builds trust.

SalonScale breaks down the cost of color, products, and add-ons giving you a precise calculation of โ€œpartsโ€ used in the service. Add this to your โ€œlaborโ€ cost of hourly pricing and you have a transparent breakdown of the service cost. 

NOTE: For more information on Parts + Labor Pricing read our blog: The Basics of Parts + Labour

Embrace the power of consultations to educate and align expectations. Couple that with the transparency of SalonScale, and never experience the uncomfortable experience of emotional pricing again.

SalonScale Resource Center

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